Whats is Digital Marketing
From print marketing to soft data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster.1 The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing drastic developments and changes as innovations in technology development.
Get a Job in Industry:
To start your career in digital marketing is to find a job is very simple and best way as given below, In digital marketing, we have many different specializations so you will have many more options to kick start your career.
Junior & Mid-Level Career Options
Digital marketing intern
Digital marketing executive
SEO Executive
Link Building specialist
Social media specialist
Google Ads specialist
Email marketing specialist
Web Analyst
Online reputation executive
Content marketing executive
Scope of Digital Marketing in Online Business:
1. Become a Professional Blogger:
Now a day’s lots of digital marketing professionals choose full time blogging as their career choice. if you have dedication and hard work then you will definitely successful bloggers in your chosen niche. Any Bloggers can generate income with advertising & affiliate marketing strategies.
2. Earn with Affiliate Marketing & AdSense:
You can easily start your blog/website/app in a specific niche of your interest and initially put your effort to build traffic & viewers. With generating good traffic, you can earn a good income with AdSense & affiliate marketing trick and techniques.
3. Start Freelancing Services:
Freelancing is the conception of offering your services to clients on a part-time basis from your home or from small office . By staying at home you can build your clients globally. Thanks to online websites like fiverr.com, freelancer.com etc. you can start offering your freelancing services.
4. Start your own agency:
If you have experience to manage a business & have resources, contacts, you can start your own digital marketing agency. With your agency, you will build marketing strategies for your clients and implement them with digital marketing.
5. Become a YouTuber:
You have option to become a YouTuber in a selected niche. You need to focus on the quality of content and create your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetisation.
6. Start your Drop shipping business:
Drop shipping a business model in which you are able to sell products online to customers without having the product physically with you. Generally in this business you need to develop as a e-commerce website in Shopify and select your products based on your niche. Then you connect your store with manufacturer and online retailers from China from Ali baba or ali Express. All product manufacturers will directly send the product to customer and you make a profit.
There are huge job opportunity in digital marketing and it is is the magic tool for brands and businesses. As more frequently entities join the online bandwagon for a wider market reach, the job opportunities in digital marketing are ever growing. Unlike other fields of employment, this arena is an all season sector. It’s too inviting to turn a blind eye, folks.! No doubt Digital marketing industry celebrates a very open culture. With skills and tools knowledge advancement, empiricism holds a huge portion and that pushes you up for being the next level of the marketer. There is countless number of branches and sub branches within the digital marketing field such as SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager, PPC specialist and so on. And so is the payment package range. Highly paid profile Digital marketing profession is one of the large paid job profiles. Google is also saying, the national average salary of the senior digital marketing manager is $95,415 and that in India is Rs 447, 346. The average pay tends to defy the law of gravitation – ever on the rise – by at least 30% YOY.
What are the different types of digital marketing?
There are seven main different types of digital marketing which are presently being used everywhere in the world. All the seven categories are as per below:
SEM ( SEARCH ENGINE MARKETING )
Search Engine Marketing or SEM is one of the expressive things which should be taken care with outmost care in digital marketing. SEM manages the traffic whether it may be the organic traffic or paid traffic through PayPerClick-PPC. However, the traffic is generated from the SEO while SEM manages the traffic.
SEO (SEARCH ENGINE OPTIMIZATION)
SEO or Search Engine Optimization is the cause you get the traffic or the viewers to your URL. Optimizing the content on your website, building the backlinks, having relevant keywords will help to increase the page traffic and a lot of viewers come to visit your website. SEO improves the organic search results.
PPC MARKETING
Paid marketing is also known as PPC marketing which means PayPerClick marketing. It is one of the rapid ways to rank high in the organic search results. Every time when your ad is clicked by visitor you are then charged with some amount which is why it is known as the pay per click or PPC marketing.
CONTENT MARKETING
Content is overlord for any website and the online media. Whenever a user visit your site first, he will find the content. By writing blogs, making videos and creative images increases the ranking of the website, which helps in the gradual increase in the viewers.
EMAIL MARKETING
When you re-targeting a customer and doing the re-branding of your company then email marketing is the best thing, as it behaves to be more customized. Marketing by emails helps in targeting individual customer and making them to know about the latest things.
SOCIAL MEDIA MARKETING
Social Media Marketing or SMM is a expressive thing which no marketer can never neglect. Marketing through Social media involve both paid and unpaid marketing strategy. You have to aim to engage as much amount of people as possible and increase the social engagement who can later to turned into the loyal customers.
AFFILIATE MARKETING
Promotion of a brand name is fundamental which we can not avoid. Anybody can be an influencer or Affiliate marketer be that person in social media or any other industry promoting the brand is necessary. The Affiliates marketers promoting the brand and product name with the help of content.
